4 Apr 2014

Essence trend edition Viva Brasil [Press Release]

PRESS RELEASE


essence trend edition “viva brasil”

Welcome to Brasil: just in time for this year’s football World Cup in Brazil, essence is presenting the coolest products for a summery Brazil look with the new trend edition “viva brasil” in May and June 2014. Inspired by Rio de Janeiro and São Paulo, this trend edition combines the feeling of the Copacabana with a bright and tropical color scheme consisting of sunny yellow, red, pink, purple, green and blue. The absolute must-haves are the multicolour lip balms with their unique ring structure, the awesome eye & hair mascaras as well as the trendy effect nails sets. Stylish braided wristbands round off the look and are sure to put you in the mood for hot summer days. Feel Brazil with essence!



essence viva brasil – eyeshadow

Copacabana is calling! Whether at the beach or in the city – the highly-pigmented and long-lasting eyeshadows in purple, pink and green give all Rio girls a colourful eye make-up style. The blossom embossment on the texture is also a true eye-catcher. 

Available in 
01 everybody salsa, 


02 1 <3 brasil and 


03 ka-ka-karnival.





essence viva brasil – eye & hair mascara

Samba fever: elaborate costumes, colorful headdresses and rhythmical music. These limited eye & hair mascaras are ideal for all Samba beauties: use them to conjure-up bright purple, pink and green highlights on your lashes and in your hair. Can be washed out easily. 

Available in
 01 everybody salsa, 


02 1 <3 brasil and 




03 ka-ka-karnival.




essence viva brasil – lip balm

Colour parade! This extraordinary lip balm has a unique triple ring structure. On top of offering light colour-dispersion, they also pamper your lips! 

Available in 
01 colour parade and 



02 olá brasil!.






essence viva brasil – blush


Tropical complexion! The silky-soft blush in pink and red gives your cheeks an irresistible touch of fresh colour – absolutely essential for the ultimate Rio look. The unique embossment turns this blush into a visual highlight, too! 

Available in
 01 1 <3 brasil and


 02 destination: sao paulo!.







essence viva brasil – nail polish

CarNAILval! Your nails are guaranteed to shine in the most gorgeous Brazilian colours with these nail polishes. Yellow, green, blue, purple and pink ensure a tropical summer mood and the long-lasting texture is sure to survive a refreshing dive into the glittering Atlantic! 

Available in

 01 1 <3 brasil, 

 02 everybody salsa, 
.
 03 ka-ka-karnival, 

 04 cool azul and 



05 yeah, copacabana!






essence viva brasil – effect nails set

the glitter effect powder with a cool neon finish – available in the colour combinations green, orange and pink or dark green, yellow and blue – create fashionable 3D nail designs with a guaranteed wow-effect! Now all Samba girls can show-off their nails! 

Available in 
01 colour parade and 

02 olá brasil! **.


essence viva brasil – create your own ring

Bling Ring! Creatively decorate these transparent rings with nail polish, glitter or tiny rhinestones to go with your individual nail style. You can even remove the little work of art with nail polish remover once you’re done and create new designs to ensure lots of diversity! 
Available in
 01 we like to samba.




essence viva brasil – express your essence bracelet set

Brazilian bracelets! The trendy braided wristbands in yellow, green and pink are stylish accessories and guaranteed eye-catchers! The bright colours guarantee plenty of fun in the sun. 

Available in 
01 express your essence.




essence viva brasil – make-up bag

Beautiful Brazil! This make-up bag has an unique design with a tropical blossom print to inspire lots of creative beauty looks! On top, you’re sure to find space for all your favorite products. Also ideal when you’re on the go. 

Available in
 01 sugarloaf mountain, here we come!.




essence “viva brasil” will be available in stores in May and June 2014.