Press Release
Zoya Nail Polish: SS14 New York Fashion Week Custom Color Development and Show Participation.
Zoya Nail Polish continued to be a fashion force of color during New York Fashion Week by providing custom nail colors for designers Peter Som, Zang Toi, Timo Weiland and Rolando Santana.
Zoya Nail Polish continued to be a fashion force of color during New York Fashion Week by providing custom nail colors for designers Peter Som, Zang Toi, Timo Weiland and Rolando Santana.
The time required for custom color development is worth the effort; previous collaborations have resulted in increased recognition for nails as a key part of each shows individual beauty story. Brand awareness is a benefit of the recent fashion week success of Zoya. According to Leo Reyzis, Vice President of Art of Beauty (parent company to Zoya Nail Polish), “in merging the world of fashion with that of professional beauty, Zoya has created a unique custom color opportunity the benefits both the designer and the Zoya brand’. The custom color collaborations allow designers to see color via a different medium than the fabrics they are accustomed to working with. “Creatively, it gives designers a risk-free way to venture into nail polish without having to launch their own beauty line”. Overall, it’s a wonderful experience for all parties involved. As a courtesy, Zoya also suggests the designers name each color for a woman representing the collection, brand or as a nod to someone special, “it’s a bigger part of the collaboration than most people realize” says Reyzis, “naming the color makes it personal… and that’s special”. Most of the designers also choose to gift the color to show attendees, allowing everyone to take home a piece of the show right away!
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