5 Apr 2014

Essence Trend Edition “Beach Cruisers” [Press Release]

PRESS RELEASE

essence trend edition “beach cruisers

Just cruisin' – to the beach! In May 2014, essence is welcoming the summer with the new trend edition “beach cruisers”: quick, pack your bag and head to the beach! In addition to the bright colors yellow, apricot, red, gold and turquoise, this trend edition offers waterproof products and plenty of other exciting highlights for the most gorgeous days of the year. There are cool wet & dry eyeshadows, waterproof liquid eyeliners and a practical, colorless mascara top coat that turns any mascara waterproof in an instant to ensure lots of bathing fun! Totally trendy: the sand-effect nail polishes for a true beach feeling as well as the blush and lipglosses with hip ombré gradient colors. The assortment is rounded off with a fresh and summery body spray and the super-cute, practical wet bikini bag so you can safely put your wet bikini in your bag. Enjoy summertime… with essence.


essence beach cruisers – wet & dry eyeshadow

Fun in the sun! These eyeshadows in sunny yellow, intense apricot and bright turquoise give all sun-goddesses a fresh and radiant eye make-up look. You can even intensify the color-effect by applying it with a moist applicator! 

Available in
 01 girls just wanna have SUN!, 



02 keep calm and go to the beach! and 



03 life is a beach.





essence beach cruisers – waterproof liquid eyeliner

Do you prefer cruising on the promenade or going to a hip beach party? With the waterproof liquid eyeliners in bronze or glittering turquoise, you’ll be the star of the show no matter where you are! And they can even handle a jump into cool water without streaking. 
Available in

 01 sun, fun & copper! and 



02 keep calm and go to the beach!.




essence beach cruisers – waterproof mascara topcoat

Tip top(per)! Waterproof products are absolute must-haves at the beach. This mascara topcoat is the ultimate summer companion as it turns any mascara waterproof without clumping the lashes. Simply apply on top of your favorite mascara and enjoy a day at the beach before removing it again with waterproof eye make-up remover.

 Available in 
01 cruisers united.




essence beach cruisers – lipgloss

Hello holidays! The lipgloss with a fruity fragrance gives your lips a subtle apricot or red color as well as a sensational shimmer. The texture with a cool color gradient is sure to put you in the mood for hot temperatures. Your own personal sunset in a tube. 

Available in
 01 I ♥ summer break,




 02 girls just wanna have SUN!.





essence beach cruisers – blush

Sunset blush! The blush with an innovative color gradient ranging from apricot to red gives your cheeks a fresh look that can be either subtle or intense as desired. For a complexion like a surfer girl on holiday! 

Available in 
01 I ♥ summer break.



essence beach cruisers – bronzing powder

Sun kissed! This bronzing powder is a true savior when the sun refuses to come out. It gives your complexion a subtle tanned-look and mixes with the golden shimmer embossed on the surface of the bronzer in the shape of a palm tree. 

Available in 
01 life is a beach.



essence beach cruisers – nail polish

Sand star! These trendy nail polishes give your nails an exciting, glittering sand effect in red, light apricot, turquoise and gold. For a surprising 3D style you can touch! 

Available in
 01 I ♥ summer break, 



02 girls just wanna have SUN!, 



03 keep calm and go to the beach! and 



04 life is a beach.




essence beach cruisers – body spray

Summer spray! Feel like a small boost of freshness? Not a problem with the fruity body spray! It invigorates your body despite the warm temperatures so you’re sure to keep a clear head at all times! 
Available in 
01 take me to paradise. 100ml.



essence beach cruisers – wet bikini bag

Wonder bag! Not sure where to put your wet bikini? This question is now a thing of the past thanks to the wet bikini bag. Protective lining on the inside, a trendy and super-summery design on the outside – this is the ideal transport solution for getting your bikini from the beach to your home. 

Available in 
01 don't forget your bikini.




essence “beach cruisers” will be available in stores in May 2014.