PRESS RELEASE
Essence Trend Edition “Ice Ice Baby”
Ice princesses are sure to love the winter season! From January to February 2014, essence is offering the coolest products for all winter beauties with the trend edition “ice ice baby”. The trend edition presents a holographic and iridescent color scheme consisting of silver, blue, pink, purple, green and soft beige implemented in unique products that ensure awesome style for ice skaters and all other winter adventuresses. In addition to shimmering products for your nails, eyes and face, this trend edition also provides the ideal care for your lips and hands. The absolute must-have is the cool cable clip to keep your headphones in place while you listen to your favorite tunes.
Eyeshadow
Ice eyes, baby! The highly pigmented eyeshadows is sure to make the eyes of all winter beauties sparkle as bright as tiny ice crystals. The three eyeshadows in soft beige, purple and silver have a cool snowflake embossment. This not only gives the cute eyeshadows a wintery look but also creates a metallic finish for your eye make-up.
Available in
01 do the rittberger
Eye Pencil
Crystal eyes! Breathtaking moments are guaranteed thanks to the three eye pencils with an extreme metallic effect in the colors silver, blue and green. They have a super soft mine with intense color-dispersion to give your eye make-up a cool metal finish
Available in
01 ice crystals everywhere
03 ice skates on!
Lip Balm
Perfect (f)lips! The pampering lip balm ensures velvety, soft lips and they conjure-up a touch of color on your face at the same time. Now you can head for the ice-rink and nothing will stand in the way of loop jumps, flips & co!
Available in
01 backflip
02 do the rittberger.
Shimmer Powder
Shimmer is always in season! Especially during winter adventures! The shimmer powder is enriched with light-reflecting pigments for a radiant complexion at all times. The shade adapts to every skin tone and can be used as an all-over-shimmer or as a highlighter. There’s a cute snowflake embossment with purple glitter spray on the surface of the texture to provide subtle color effects. Now ice princesses are sure to sparkle even brighter as they sweep across the ice-rink with their pirouettes.
Available in 01 ice skating @ rockefellers.
Get your polish on! With the cool winter colors soft beige, purple, green and blue on your nails, ice-skating is twice the fun! These four nail polishes have a holographic shimmer to go with the frosty time of year. They’re super longlasting and are sure to withstand every figure skating session with ease!
01 junior championship
24h Hand protection balm
Ice cream! The 24h hand protection balm is a must-have this winter season if you want to avoid dry, chapped hands. It pampers stressed skin with rich shea butter and coconut oil to make them feel super soft again. Ideal for winter beauties who don’t want to hide their awesome ice ice baby polish underneath gloves when they head for the rink! Available in
01 let me hold your hand.
Cable clip
Bye, bye cable chaos! This cute cable clip keeps headphones for mp3 players and smartphones in place so they’re ready for action at all times! Simply roll-up your headphone cables and clip it around them so they don’t get tangled. And the cute snowflake design makes them easy to find – now your hands won’t have to freeze as you rummage through your purse on cold winter days.
Available in
01 dancing on ice.
Essence “Ice Ice Baby” will be available in stores in January and February 2014.
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