1 Sep 2013

Essence Trend Edition - Beauty Beats - Girls on tour with Justin Bieber

Beauties and Beliebers listen up! As an official make-up partner, essence will be presenting the trend edition “beauty beats – girls on tour with Justin Bieber” from October to November 2013 for Justin Bieber’s “Believe” tour this year! The products are as unique as the 19 year-old megastar himself and are sure to make the hearts of true fans beat faster. Live on stage, you’ll find cool and practical beauty pieces in grey, light blue, turquoise, purple and coral-pink – for the next concert or for an awesome everyday look! Already highlights of this trend edition: a blush with Justin lyrics and an innovative paper print manicure with images of the musician that can be applied on your nails. Get ready for Bieber fever with essence!







essence beauty beats – mono eye shadow

One love! These cool eye shadows guarantee bright eyes with their metallic shimmer in grey, ice blue or purple and the embossed beauty beats lettering is a true must-have for real Bieber fans! 
Available in

01 baby, baby, ooh!
02 I´m backstage 
03 as long as you love me







essence beauty beats – 2 in 1 eyeliner

Believe it: the black eyeliner with one slim tip and one broad, slanted tip has an awesome long-lasting texture so you can create lots of fabulous eyeliner looks that Justin is sure to love!
 Available in 
01 the biggest fan


essence beauty beats –lipgloss

Always a happy song on your lips! These lipglosses make your lips look lovely and irresistible in three trendy shades and are sure to last super long so they’re the perfect companions if you’re heading to a concert!

Available in
 01 groupie at heart

 02 eenie meenie 

 03 I´m backstage



essence beauty beats – shimmer powder


Shimmer stage! This soft powder creates a subtle all-over glow that’s sure to put the spotlight on any girl with its fine shimmer pigments. Embossed with the term SWAG – one of Bieber’s favorite expressions – the shimmer powder is the ultimate make-up it-piece for the backstage party! 

Available in 01 swaaag!.



essence beauty beats – blush

Biebs blush! The velvety, soft texture of this blush conjures-up a gorgeous rosé shade on the cheeks of all true Justin fans. The cool embossed lyrics add an extra special touch that turns this blush into a real collector’s item. 

Available in
 01 groupie at heart



essence beauty beats – nail polish
Dream and scream All Around The World! The four trendy nail polishes in purple, light blue, coral-pink and turquoise last ultra-long and offer great coverage for gorgeous nails with real star appeal! 

Available in 
01 baby, baby, ooh

02 i’m backstage

03 as long as you love me 

04 groupie at heart




essence beauty beats – paperprint manicure design

Bieber prints! This is the ultimate eyecatcher for every concert or party! Real printed newspaper with Justin Bieber images, which you would normally only see in the press, can now be transferred onto your nails! And here’s how it works: paint your nails with two layers of light nail polish. Separate a piece of newspaper with a JB design, paint with transfer solution and press onto your nail for 15 seconds with the printed side facing downwards. Use a cotton pad for help if you like. Then seal with a top coat – and you’re done! Repeat for each nail. Absolutely creative and a real declaration of your love for Justin! 



essence beauty beats 
 paperprint manicure transfer solution

Teamwork! The transfer solution is an indispensible partner to help you apply the exciting paperprint manicure with Justin images on your nails! Try it! 


essence beauty beats – hairties
Baby, baby, baby, ooh! These cool hairties are super practical for keeping your hair out of your face when you’re bopping to hot beats! Now nothing can block your view of the stage. The hairties also look cute as wristbands with a VIP touch. Available in packs of two. 



Essence “beauty beats” will be available in stores in October and November 2013.

* recommended retail price.