Essence - New Gel Polish Colors [Press Release]

PRESS RELEASE

essence trend edition “gel nails at home”

Do it yourself at home: with the essence gel nails at home, you can easily conjure-up
stylish and trendy gel nails in the comfort of your own home.

• A perfect high shine gel manicure with a quick and easy application
• Endless choice of colour
•  a colour look with any essence nail polish 
• or natural french 
• Up to 10 days

Easy off – simply peel off the gel
All those well-known nail polish problems are finally over: no more chipping or scratches.
Instead, you can now look forward to long-lasting, shiny gel nails that can be removed by
simply peeling them off! The technology is based on an innovative “peel-off gel base”
formula specially developed for essence, which hardens within 10 seconds underneath
 

the essence mini LED lamp.
 

Fabulous: this unique concept works with any essence colour & go nail polish, so there’s
absolutely no limit to your choice of colour for the gel nails! And as always with essence,
the gel nails at home products are available at an unbeatable, low price.
Professional tools, care products and unique gel effects will be joining the popular range
in February 2014. The absolute highlight is a cool mini LED lamp with a practical USB
connection. From now on, all beauties can apply their gel manicures wherever they go at
any time!

essence gel nails at home cuticle pusher
Push it! This premium cuticle pusher with a soft sandstone tip is ideal for
preparing your nails for a long-lasting gel manicure. The professional
tool is gentle on your nails and cuticles and produces perfect results.
 

essence gel nails at home gel corrector

Corrections are a must! For a perfect gel manicure, it’s really important
that the gel is applied correctly and that any residues are removed from
your cuticles before curing the nails underneath the mini LED lamp. You
can do this gently and easily with the gel corrector, which has a
washable silicone tip.

essence gel nails at home mini LED lamp
 

Mini to go! Absolutely unique and super practical: here comes the mini LED lamp with a USB connection. From now on, all gel nails fans can apply their gel manicure wherever and whenever they like. Thanks to the integrated USB cable, a plug is no longer needed. Simply connect to a PC or the power adapter of your smartphone and you’re ready to go. On top, the lamp cures the gel in just ten seconds per nail as the lamp only has to concentrate on one nail at a time. Ideal when you’re on-the-go or on vacation, extremely time-saving and with the USB plug, it’s ready for action at all times! 

 

essence gel nails at home effect gel top coat
 

Effects, effects, effects… now also available in the gel nails at home range! You can now lovingly decorate your nails and turn them into true eye-catchers. The gel effect manicure is totally easy: first, apply the peel off gel base and cure underneath the mini LED lamp as usual. Then paint your nails in your favorite essence nail polish and leave to dry. Next, apply one of the five unique effect gel top coats and cure underneath the LED lamp again. If you like, you can leave out the nail polish step and let the effects be the star of the show on their own without any colour. A vailable in a total of five different shades and effects. 

 

essence gel nails at home 3in1 nail oil
After gel treatment! Pampering care shouldn’t fall short with your gel manicure. The 3in1 nail oil with a practical ball applicator is a must! The 3-phase oil combines three benefits: it has a pampering formula that moisturizes your nails, strengthens them and promotes growth. It also softens your cuticles and can be applied after your gel manicure for an additional boost of care. 

And here’s how it works:
 

Preparation:
Use the nail file to get your nails into the desired shape and then carefully push back your cuticles with a rosewood stick. Next, put some cleanser on a lint-free cotton pad to remove any dust, oil or grease from your nails. Now it’s time to apply primer over your entire nail so that it is completely covered from the half-moon to the tip. 

• Nail file 
•  cleanser
•  primer 

 

Application:
Apply a thick, even layer of the peel off gel base over the entire nail and cure for 10 seconds under the mini LED lamp (press the essence logo on the lamp). Peel off gel base around €* and mini LED lamp with 10-second power-off mechanism.
Choose your look:
 

For a natural french look:
Apply a thick, even layer of the french gel top coat over the entire nail and cure for another 10 seconds under the mini LED lamp (press the essence logo on the lamp). Use a cotton pad soaked in cleanser to remove any residue from your nails – and your gorgeous nude gel nails are done! French gel top coat. 

 

For a colour look:
First, remove any residues of the cured peel off gel base from your nails with the cleanser. Next, paint your nails with your favorite essence colour & go nail polish and leave to dry completely (not under the lamp) before continuing with the next step. Apply an even layer of the clear gel top coat on top of the colour & go nail polish and hold under the mini LED lamp (press the essence logo on the lamp) for another 10 seconds. Remove any new residues with a cotton pad soaked in cleanser again – and your colour look is done! Clear gel top coat..

Important: The tip of your nail should be completely covered with the gel. Please note that there may be some gel residues on your skin or cuticles after application. Make sure that you remove these with a rosewood stick or the gel corrector before curing your nails under the mini LED lamp.

 

Easy off:
To remove, simply lift a corner of the gel nails and peel off!

 

Extra tip: You can apply any essence colour&go nail polish on top of your natural French or colour look gel nails and then remove it again with acetone-free nail polish remover to suit your mood. Your shiny gel nails will stay put underneath!
And to make sure that your hands get all the care they deserve, you may like to pamper them with the fast-absorbing super rich hand & nail cream afterwards.
The gel nails at home products are perfectly aligned with the essence mini LED lamp.
 

The essence mini LED lamp with an automatic 10-second power-off mechanism.
 

The essence “gel nails at home” innovations will be available in stores in February 2014 and will then be joining the essence standard range.